Prevention

What is the best toothpaste for sensitive teeth?

Reviewed by Dr. Samuel Bacon, DDS (dentist). Last reviewed November 3, 2026.

Status: Approved

Short answer: There isn't one best brand for everyone. The ADA suggests a desensitizing toothpaste, which contains compounds that help reduce sensitivity, and recommends always choosing a fluoride toothpaste with the ADA Seal of Acceptance. It usually takes several applications to notice a difference. If sensitivity doesn't improve, see your dentist to find the cause.

What to look for

  • Desensitizing ingredients. The ADA says desensitizing toothpastes contain compounds that help block sensation from the tooth surface to the nerve.
  • Fluoride. The ADA recommends always using a toothpaste with fluoride, which strengthens enamel and fights decay.
  • The ADA Seal. The ADA says the Seal means a toothpaste has met its criteria for safety and effectiveness.

How to use it

Use it twice a day, every day. The ADA notes desensitizing toothpaste usually requires several applications before sensitivity is reduced.

When toothpaste isn't enough

Toothpaste treats symptoms, not causes like a cavity, a crack or a worn filling. The ADA lists in-office options too, such as fluoride gel or bonding. See How to treat sensitive teeth.

At Indy Smile Group

Ask at your next cleaning which toothpaste fits your situation. See our teeth cleaning pages for Fishers, Carmel and North Indy.

Next step

Ready to talk it through with a dentist? Book online or call the office closest to you.

Frequently asked questions

Are whitening toothpastes OK for sensitive teeth?
Ask your dentist which toothpaste fits your teeth before switching.

Can I use desensitizing toothpaste long term?
Many people do. Ask your dentist whether it's right for you.

Does toothpaste brand matter?
Look for the ingredients you need and the ADA Seal, rather than a specific brand.

Sources

  1. ADA MouthHealthy – Toothpaste
  2. ADA MouthHealthy – Sensitive Teeth

Last reviewed: November 3, 2026
Reviewed by: Dr. Samuel Bacon, DDS (dentist)

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